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Product Descriptions / Molly Moon's
To create these flavor descriptions, I considered the ingredients and where they came from. Beyond trying to make them sound delicious, I also used nostalgic themes. What childhood memory does Melted Chocolate cue? How salty is the Salted Caramel? The answers to these questions form the elegant product descriptions that make you want to call a friend and go for a scoop on a warm, sunny day.
Portfolio: Recent Work
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